| 008 |
|
161205s2016 maua b 001 0 eng d |
| 020 |
|
|a9781292093147 :|cNT1125 (pbk.)
|
| 020 |
|
|a9780133871319 |c(pbk. : United States ed.)
|
| 020 |
|
|a1292093145 |c(pbk.)
|
| 040 |
|
|aTMUE|beng|eaacr
|
| 082 |
04
|
|a658.8|223
|
| 095 |
|
|aTMUE|b41|cA0316188|pB|d658.8|eK87|y2016|tDDC|r1125
|
| 100 |
1
|
|aKotler, Philip.
|
| 245 |
12
|
|aA framework for marketing management /|cPhilip Kotler, Kevin Lane Keller.
|
| 250 |
|
|a6th ed., global ed.
|
| 260 |
|
|aBoston :|bPearson,|cc2016.
|
| 300 |
|
|a344 p. :|bill. (some col.) ;|c24 cm.
|
| 500 |
|
|a"Always learning"--Cover.
|
| 504 |
|
|aIncludes bibliographical references and indexes.
|
| 650 |
0
|
|aMarketing|xManagement.
|
| 700 |
1
|
|aKeller, Kevin Lane,|d1956-
|
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