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Marketing management : text and cases /

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MARC

008

040114s2005 mauab b 001 0 eng

001

336761

005		20070830160011.0
010		\|a 2004042585
020		\|a0072967625 (hbk.) :\|cNT4314.00
035		\|awj 00005963
040		\|aDLC\|cDLC\|dDLC
042		\|apcc
050	00	\|aHF5415.13\|b.L315 2005
082	00	\|a658.8\|222
092		\|a658.8/L193//////E0005963
809		\|pBOOK\|d658.8\|eL193
100	1	\|aLal, Rajiv.
245	10	\|aMarketing management :\|btext and cases /\|cRajiv Lal, John A. Quelch, V. Kasturi Rangan.
250		\|a[1st ed.]
260		\|aBoston :\|bMcGraw-Hill/Irwin,\|cc2005.
300		\|axiii, 812 p. :\|bill., map ;\|c27 cm.
440	0	\|aMcGraw-Hill/Irwin series in marketing
504		\|aIncludes bibliographical references and index.
650	0	\|aMarketing\|xManagement.
650	0	\|aMarketing\|xManagement\|vCase studies.
700	1	\|aQuelch, John A.
700	1	\|aRangan, V. Kasturi
856	41	\|3Table of contents only\|uhttp://www.loc.gov/catdir/toc/mh041/2004042585.html
856	42	\|3Publisher description\|uhttp://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html
095		\|bLB\|cE0005963\|d658.8\|eL193\|pBOOK\|zCIR\|m4314\|tDDC

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Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

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