If more product designers, managers, marketers, and start-up founders understood the product-building process, more products would succeed in solving real problems. That’s the purpose of this practical book. By drawing on dozens of interviews with highly effective product designers, Product Design shows you how successful products are created.Learn how to discover and interpret customer pain, and how to use that knowledge to guide a team through the iterative creation of a product. Anyone working on a digital product—including designers, entrepreneurs, programmers, executives, and marketers—will find value in understanding how the products they use on a daily basis came to life.Embark on an actionable, directly applicable, and modern exploration of how product designers get their work doneLearn product-building processes used by top companiesMake product decisions by understanding exactly who the customer is, what they want, and how to build features to support themDesign interfaces across different form factors by learning about flows, epicenter design, state awareness, and primary actions

Scott Hurff is a product designer and author. He started his first company while in college, and became the youngest entrepreneur-in-residence at Kodiak Venture Partners in Boston. Scott has led product design for products used by millions of users in a variety of areas, including video sharing, entertainment, and consumer mobile apps.Scott teaches designers how to bring their designs to life and writes about what makes products great at scotthurff.com. His work has appeared in a variety of publications, including Die Zeit, Quartz, Gizmodo, Business Insider, and Gamasutra.

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