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|aPerreault, William D.
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|aBasic marketing :|ba global-managerial approach /|cWilliam D. Perreault, Jr., E. Jerome McCarthy.
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|a15th ed.
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|aBoston, Mass. :|bMcGraw-Hill,|cc2005.
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|axli, 793, [44] p. :|bill. (chiefly col.) ;|c29 cm. +|e1 CD-ROM (4 3/4 in.)
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|aMcGraw-Hill/Irwin series in marketing
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|aMcCarthy's name appears first on the earlier edition.
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|aIncludes bibliographical references (p. 725-787) and indexes.
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538 |
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|aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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|aMarketing|xManagement.
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|aMcCarthy, E. Jerome|q(Edmund Jerome)
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