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|aBearden, William O.,|d1945-
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|aMarketing :|bprinciples and perspectives /|cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
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|a5th ed.
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|aBoston, Mass. :|bMcGraw-Hill/Irwin,|cc2007.
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|axxxvi, 588 p. ;|bcol. ill. ;|c28 cm. +|e1 CD-ROM (4 3/4 in.)
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|aIncludes bibliographical references (p. [536]-556) and indexes.
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|aMarketing|zUnited States.
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|aIngram, Thomas N.
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|aLaForge, Raymond W.
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