008 |
|
141224s2014 caua b 001 0 eng d |
020 |
|
|a9781446274002 :|cNT1970 (pbk.)
|
020 |
|
|a9781446273999 |c(hbk.)
|
040 |
|
|aTMUE|beng|eaacr
|
082 |
04
|
|a658.8|223
|
095 |
|
|aTMUE|b41|cA0304464|pB|d658.8|eB661|y2014|tDDC|r1970
|
100 |
1
|
|aBlythe, Jim.
|
245 |
10
|
|aPrinciples & practice of marketing /|cJim Blythe.
|
250 |
|
|a3rd ed.
|
260 |
|
|aLos Angeles :|bSAGE,|c2014.
|
300 |
|
|axxvii, 772 p. :|bcol. ill. ;|c27 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
650 |
0
|
|aMarketing.
|