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|a658.8/Z48/2006//////E0005971
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|pBOOK|d658.8|eZ48|y2006
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|aZeithaml, Valarie A.
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|aServices marketing :|bintegrating customer focus across the firm /|cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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250 |
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|a4th ed.
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|
|aBoston :|bMcGraw-Hill/Irwin,|cc2006.
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300 |
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|axxvii, 708 p. :|bill., map ;|c26 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
650 |
0
|
|aService industries|xMarketing.
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650 |
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|
|aCustomer services.
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|
|aMarketing.
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|
|aBitner, Mary Jo.
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1
|
|aGremler, Dwayne D.
|
856 |
42
|
|3Publisher description|uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
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856 |
41
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|3Table of contents only|uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
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095 |
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|bLB|cE0005971|d658.8|eZ48|pBOOK|y2006|zCIR|m4620|tDDC
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