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|pBOOK|d658.8|eB329|y1995
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|aBateson, John E. G.
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|aManaging services marketing :|btext and readings /|cJohn E.G. Bateson.
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|a3rd ed.
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|aFort Worth :|bDryden Press,|cc1995.
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|axvii, 680 p. :|bill. ;|c26 cm.
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|aThe Dryden Press series in marketing
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504 |
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|aIncludes bibliographical references and index.
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|aService industries|xMarketing|xManagement.
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|bLB|cE0003375|d658.8|eB329|pBOOK|y1995|zCIR|m0|tDDC
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