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|aLehmann, Donald R.
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|aAnalysis for marketing planning /|cDonald R. Lehmann, Russell S. Winer.
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|a4th ed.
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|aChicago :|bIrwin,|cc1997.
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|axi, 211, I-8 p. :|bill. ;|c23 cm.
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|aThe Irwin series in marketing
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|aIncludes bibliographical references and index.
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|aMarketing|zUnited States|xManagement.
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|aWiner, Russell S.
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