008 |
|
220112s2022 txu b 001 0 eng |
010 |
|
|a 2021062758
|
020 |
|
|a9781637740798|q(hbk.) :|cNT$699
|
020 |
|
|a9781637740804|q(ebook)
|
040 |
|
|aDLC|beng|cDLC|dDLC|dTMUE|eaacr2
|
042 |
|
|apcc
|
050 |
00
|
|aHF5415|b.R56653 2022
|
082 |
00
|
|a658.800285/63|223
|
095 |
|
|aTIANMU|bTIA06|cA0336835|pB|d658.80028563|eR719|y2022|tDDC|r699
|
100 |
1
|
|aRoetzer, Paul,|d1978-
|
245 |
10
|
|aMarketing artificial intelligence :|bAI, marketing, and the future of business /|cPaul Roetzer with Mike Kaput.
|
260 |
|
|aDallas, TX :|bMatt Holt Books,|cc2022.
|
300 |
|
|a240 p. ;|c24 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
520 |
|
|a"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--|cProvided by publisher.
|
650 |
0
|
|aMarketing|xTechnological innovations.
|
650 |
0
|
|aArtificial intelligence.
|
700 |
1
|
|aKaput, Mike.
|