|aLegends in marketing.|pChristian Grönroos /|cseries editor, Jagdish N. Sheth.
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|aChristian Grönroos
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|aLos Angeles :|bSAGE,|c2013.
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|a8 v. :|bill., port. ;|c25 cm.
490
0
|aLegends in marketing
504
|aIncludes bibliographical references.
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|av. 1, Service marketing / volume editor, Raymond P. Fisk ; contributors, J. Stephen Baron, Mary Jo Bitner, Per Kristensson -- v. 2, Service management / volume editor, Bo Edvardsson ; contributors, Göran Svensson, Chris Voss, Jochen Wirtz -- v. 3, Service logic / volume editor, Tore Strandvik ; contributors, James G. Barnes, Anders Gustafsson, Kaj Storbacka -- v. 4, Service quality / volume editor, Lawrence A. Crosby ; contributors, J. Joseph Cronin, Jr., Gary L. Frankwick, Dwayne D. Gremler -- v. 5, Relationship marketing / volume editor, David Ballantyne ; contributors, Adrian Payne, Michael Saren, Richard Varey -- v. 6, Marketing theory / volume editor, Roderick P. Brodie ; contributors, Michael J. Baker ... [et al.] -- v. 7, Marketing communication / volume editor, Donald E. Schultz ; contributors, Thomas R. Duncan ... [et al.] -- v. 8, Internal marketing, research approach, and other works / volume editor, Lars-Johan Lindqvist ; contributors, Evert Gummesson ... [et al.].
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|aGrönroos, Christian,|d1947-
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0
|aMarketing.
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|aMarketing research.
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|aCommunication in marketing.
700
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|aSheth, Jagdish N.
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|aService marketing.
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|aService management.
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|aService logic.
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|aService quality.
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|aRelationship marketing.
740
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|aMarketing theory.
740
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|aMarketing communication.
740
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|aInternal marketing, research approach, and other works.
內容簡介top Christian Gronroos 簡介 The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Gr霵roos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Gr霵roos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007. Volumes in this set include: Volume 1: Service Marketing Editor: Raymond P FiskVolume 2: Service Management Editor: Bo EdvardssonVolume 3: Service Logic Editor: Tore StrandvikVolume 4: Service Quality Editor: Larry CrosbyVolume 5: Relationship Marketing Editor: David BallantyneVolume 6: Marketing Theory Editor: Rod BrodieVolume 7: Marketing Communication Editor: Don SchultzVolume 8: Internal Marketing, Research Approach, and Other WorksEditor: Lars-Johan Lindqvist
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