Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.
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Data mining techni ...
Mastering data min ...
Compensating the s ...
Applications in ba ...
Marketing research ...
Principles & pract ...
Selling the invisi ...
Marketing : princi ...
Managing services ...
Strategic marketin ...
Supply chain logis ...
The fundamentals o ...
Boxed and labelled ...
Dr. Deming : the ...
Quality manager's ...
Why marketing to w ...
Handbook of market ...
Marketing as strat ...
Analysis for marke ...
Harvard business e ...
Business to busine ...
Short cycle sellin ...
The secrets of gre ...
The team selling s ...
Powerhouse marketi ...
The customer servi ...
Managing customer ...
Harvard business r ...
Customer-focused q ...