Do you find innovation a maze? In creating your new business case, do you find you get stuck by what seem like insurmountable obstacles along the way?Many people experience innovation as a maze and get lost or stuck in their journey behind obstacles such as having no internal support, a lack of resources, no time, and no inspiration, meaning that statistically, eighty percent of all innovation projects never reach the market.This book is a practical guide on how to navigate the innovation maze. It shows four clear routes from different natural innovation starting points and guides you through overcoming the obstacles to successfully deliver new business cases for products, services, and business models.This much-needed hands-on guide―written by Gijs Van Wulfen, a recognised authority, author, and keynote speaker on innovation and creativity―gives clear directions on how to effectively overcome these obstacles and deliver. The Innovation Maze makes innovation simple, delivering a coherent approach to the creation of new business cases. Written for startups, entrepreneurs, managers, consultants, and those who are looking for practical real-life advice to successfully get through the innovation maze.

Gijs van Wulfen (1960, based in The Netherlands) is a recognised authority and worldwide keynote speaker on innovation. He was chosen as one of the first LinkedIn Influencers and over 270,000 people across the globe are following his notably engaging, prolific, and insightful posts. In 2014 Gijs came sixth in the international Top 40 Innovation Bloggers. Gijs furthermore founded the FORTH innovation method, which provides structure to the chaotic start of innovation while still fostering creative thinking.Gijs is the author of the recent innovation bestseller, The Innovation Expedition, published in English (2013), Russian (2014), Turkish (2014), Dutch (2014), Chinese (2015), and Japanese (2015). More than 25,000 books have been sold, making it one of Amazons’ top ten bestselling innovation books of recent years.

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