008 |
|
080922s2007 ng a e b 001 0 eng d |
015 |
|
|a2007300183
|
020 |
|
|a9780750680653 ((pbk.))
|
035 |
|
|a(OCoLC)ocn123113926
|
035 |
|
|a00257564
|
040 |
|
|aTMUE|beng|cTMUE|dTMUE
|
050 |
14
|
|aAM121|bM878 2007
|
082 |
04
|
|a069.0688|222
|
245 |
00
|
|aMuseum marketing : |bcompeting in the global marketplace / |cedited by Ruth Rentschler and Anne-Marie Hede
|
260 |
|
|aAmsterdam : |bButterworth-Heinemann, |cc2007
|
300 |
|
|axxvi, 270 p : |bill ; |c24 cm
|
504 |
|
|aIncludes bibliographical references and index
|
650 |
0
|
|aMuseums|xMarketing
|
650 |
0
|
|aGlobalization
|
650 |
0
|
|aMuseums|xPublic relations
|
650 |
0
|
|aMuseums|xManagement
|
700 |
1
|
|aRentschler Ruth|d1953
|
700 |
1
|
|aHede Anne-Marie
|