008 |
|
160112s2015 mdua b 001 0beng |
020 |
|
|a9789869150613|q(pbk.)|c新台幣450元
|
040 |
|
|aNDHU|beng|cTMUE|dTMUE|eCCR
|
041 |
|
|aeng
|
042 |
|
|anbic
|
082 |
04
|
|a069.068|222|bM986
|
245 |
10
|
|aMuseum branding :|bredefining museums for the 21th century : selected papers from ICOM MPR 2014 Conference /|cchief editor, Joy Chih-Ning Hsin ; editorial team, Hsin-Yun Liu, Yi-Shiou Hsieh.
|
246 |
1
|
|aSelected papers from the ICOM MPR 2014 Conference.
|
250 |
|
|a1st ed.
|
260 |
|
|aTaipei City, Taiwan :|bChinese Association of Museum CAM),|cc2015.
|
300 |
|
|a218 p. :|bill. ;|c23 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
505 |
0
|
|gMuseum, brands and branding -- |tMuseum and branding : a tale of love and hate -- |tMuseum and branding : macrotrends -- |tNew trends : social change, museum brands and public value -- |tThe role of internal branding at the Rijksmuseum -- |gBrand case study -- |tTransforming the Asian art museum through branding -- |tBranding merging museums -- |tBranding a new national museum -- |tBranding museum through experiencing architectural aesthetics -- |gValues and public value -- |t"Values brand" : museum brand values -- |tBrand marketing strategy of museums in the modern world -- |tBranding " Yilan as a museum" -- |tWe : preliminary study of the branding strategy for the establishment of the Daxi Wood ArtEcomuseum -- |gAudience insights -- |tJellies special exhibit : building an experience and brand based on audience insight -- |tChallenge to change : a case study of branding of the Tokyo National Museum.
|
650 |
7
|
|aMuseums|zTaiwan, Republic of China|xManagement.|2csht
|
650 |
7
|
|aMuseums|xPublic relations|zTaiwan, Republic of China.|2csht
|
650 |
7
|
|aBusiness names|zTaiwan, Republic of China.|2csht
|
650 |
7
|
|aBranding (Marketing)|zTaiwan, Republic of China.|2csht
|
650 |
7
|
|aMuseum attendance|zTaiwan, Republic of China.|2csht
|
740 |
02
|
|a博物館品牌建構
|