008 |
|
0331s2s2008 xxua e b 001 0 eng d |
015 |
|
|a2008014814
|
020 |
|
|a9780787996918
|
035 |
|
|a00257552
|
040 |
|
|aTMUE|beng|cTMUE|dTMUE
|
050 |
14
|
|aAM5|bK68 2008
|
082 |
04
|
|a069.068/4|222
|
100 |
1
|
|aKotlerNeil G|d1941
|
245 |
10
|
|aMuseum marketing and strategy : |bdesigning missions, building audiences, generating revenue and resources / |cNeil G. Kotler, Philip Kotler, Wendy I. Kotler
|
250 |
|
|a2nd ed
|
260 |
|
|aSan Francisco : |bJossey-Bass, |cc2008
|
300 |
|
|axxx, 511 p : |bill ; |c25 cm
|
500 |
|
|aRev. ed. of: Museum strategy and marketing. c1998
|
504 |
|
|aIncludes bibliographical references (p. 471-482) and index
|
650 |
0
|
|aMuseums|xPlanning
|
650 |
0
|
|aMuseums|xMarketing
|
650 |
0
|
|aMuseum attendance
|
650 |
0
|
|aMuseum finance
|
700 |
1
|
|aKotler Philip
|
700 |
1
|
|aKotler Wendy I|d1947
|
700 |
1
|
|
|