008 |
|
050616s1994 xxua 001 0 eng d |
020 |
|
|a025613412X
|
040 |
|
|aTMUE|beng|cTMUE|dTMUE|eCCR
|
050 |
14
|
|aHF5821|bB62 1994
|
082 |
04
|
|a659.1
|
100 |
1
|
|aArensWilliam F
|
245 |
10
|
|aContemporary advertising / |cWilliam F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden
|
250 |
|
|a5th ed
|
260 |
|
|aBurr Ridge, Ill : |bIrwin, |cc1994
|
300 |
|
|axxx, 573, [81] p : |bill. (some col.) ; |c29 cm
|
490 |
1
|
|aThe Irwin series in marketing
|
500 |
|
|aIncludes indexes
|
500 |
|
|aBovee's name appears first on previous editions
|
650 |
0
|
|aAdvertising
|
700 |
1
|
|aBovee Courtland L
|