008 |
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110523s2008 xxka e b 001 0 engxd |
015 |
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|a2007003577
|
020 |
|
|a9780415412155 ((set))
|
020 |
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|a0415412153 ((set))
|
020 |
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|a9780415412162 ((v. 1))
|
020 |
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|a0415412161 ((v. 1))
|
020 |
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|a9780415412179 ((v. 2))
|
020 |
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|a041541217X ((v. 2))
|
020 |
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|a9780415412186 ((v. 3))
|
020 |
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|a0415412188 ((v. 3))
|
020 |
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|a9780415412193 ((v. 4))
|
020 |
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|a0415412196 ((v. 4))
|
040 |
|
|aTMUE|beng|cTMUE|dTMUE
|
050 |
14
|
|aHF5821|bL273 2007
|
082 |
04
|
|a659.101/4|222
|
245 |
00
|
|aThe language of advertising : |bmodern themes in English studies / |cedited by Guy Cook
|
246 |
13
|
|aFundamentals
|
246 |
13
|
|aThe social context of advertising language
|
246 |
13
|
|aModes, media and case studies
|
246 |
13
|
|aPublic relations and brands
|
260 |
|
|aLondon ; |aNew York, NY : |bRoutledge, |c2008
|
300 |
|
|a4 v : |bill ; |c25 cm
|
490 |
0
|
|aMajor themes in English studies
|
504 |
|
|aIncludes bibliographical references and index
|
505 |
1
|
|av. 1. Fundamentals--v. 2. The social context of advertising language--v. 3. Modes, media and case studies--v. 4. Public relations and brands
|
650 |
0
|
|aAdvertising|xLanguage
|
650 |
0
|
|aAdvertising
|
700 |
1
|
|aCook Guy|q((Guy W. D.)
|