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Madison & Vine : why the entertainment and advertising industries must converge to survive /

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MARC

008

040511s2004 nyu b 001 0 eng

001

337135

005		20070830165018.0
010		\|a 2004011148
020		\|a0071436847 (hbk.)
020		\|a0071462163 (pbk.) :\|cNT536.00
035		\|awj 00006000
040		\|aDLC\|cDLC\|dDLC
042		\|apcc
043		\|an-us---
050	00	\|aHF5821\|b.D545 2004
082	00	\|a659.1/0973\|222
092		\|a659.10973/D677//////E0006000
809		\|pBOOK\|d659.10973\|eD677
100	1	\|aDonaton, Scott.
245	10	\|aMadison & Vine :\|bwhy the entertainment and advertising industries must converge to survive /\|cScott Donaton.
246	3	\|aMadison and Vine
260		\|aNew York :\|bMcGraw-Hill,\|cc2004.
300		\|axvii, 202 p. ;\|c21 cm.
504		\|aIncludes bibliographical references (p. 187-193) and index.
650	0	\|aAdvertising\|zUnited States.
650	0	\|aPerforming arts\|zUnited States.
856	42	\|3Publisher description\|uhttp://www.loc.gov/catdir/description/mh051/2004011148.html
856	42	\|3Contributor biographical information\|uhttp://www.loc.gov/catdir/bios/mh042/2004011148.html
095		\|bLB\|cE0006000\|d659.10973\|eD677\|pBOOK\|zCIR\|m536\|tDDC

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The creator of the successful franchise for Advertising Age discusses the new business climate that is reshaping both the entertainment and advertising industries and argues that the two must merge in order to stay afloat in the next few decades.

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Madison & Vine : why the entertainment and advertising industries must converge to survive /

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