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Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your sucess /

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MARC

008

060117s2006 nyuc 000 0 eng

001

337219

005		20070830161254.0
010		\|a 2006272068
020		\|a0071462023 (pbk.) :\|cNT536.00
035		\|awj 00006005
040		\|aDLC\|cDLC\|dDLC
042		\|apcc
050	00	\|aHF5415.123\|b.A45 2006
082	00	\|a658.85\|222
092		\|a658.85/A425//////E0006005
809		\|pBOOK\|d658.85\|eA425
100	1	\|aAllen, Debbie,\|d1953-
245	10	\|aConfessions of shameless self promoters :\|bgreat marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your sucess /\|cDebbie Allen.
260		\|aNew York :\|bMcGraw-Hill\|cc2006.
300		\|axiv, 271 p. :\|bport. ;\|c23 cm.
650	0	\|aCommunication in marketing.
650	0	\|aMass media.
650	0	\|aPublicity.
650	0	\|aSales promotion.
856	42	\|3Contributor biographical information\|uhttp://www.loc.gov/catdir/enhancements/fy0629/2006272068-b.html
856	42	\|3Publisher description\|uhttp://www.loc.gov/catdir/enhancements/fy0629/2006272068-d.html
095		\|bLB\|cE0006005\|d658.85\|eA425\|pBOOK\|zCIR\|m536\|tDDC

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內容簡介top Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innov 簡介 Breakthrough ideas that won’t break the bank—the super-selling secrets behind Chicken Soup and other success stories! “To be leading edge, you must be shameless. This book will show you how.” —Mark Victor Hansen, cocreator of theChicken Soup for the Soul series How did Mark Victor Hansen build his ChickenSoup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.

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