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|a0071418601 (hbk.)
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|apcc
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|aHF5415.32|b.K36 2004
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|a658.832082/K16//////E0005999
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|pBOOK|d658.832082|eK16
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100 |
1
|
|aKanner, Bernice.
|
245 |
10
|
|aPocketbook power :|bhow to reach the hearts and minds of today's most coveted consumers--women /|cBernice Kanner.
|
260 |
|
|aNew York :|bMcGraw-Hill,|cc2004.
|
300 |
|
|ax, 211 p. ;|c23 cm.
|
500 |
|
|aIncludes index.
|
650 |
0
|
|aWomen consumers.
|
650 |
0
|
|aConsumer behavior.
|
650 |
0
|
|aMarketing.
|
856 |
42
|
|3Contributor biographical information|uhttp://www.loc.gov/catdir/bios/mh042/2003025366.html
|
856 |
42
|
|3Publisher description|uhttp://www.loc.gov/catdir/description/mh041/2003025366.html
|
856 |
41
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|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip0411/2003025366.html
|
095 |
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|bLB|cE0005999|d658.832082|eK16|pBOOK|zCIR|m536|tDDC
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