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180628s2019 nyua g b 001 0 eng |
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|a9781138182691 : |cNT4031 (hbk.)
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|a1138182699|c(hbk.)
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|a9781138182721|c(pbk.)
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|a1138182729|c(pbk.)
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|a9781315641577|c(ebk)
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|aDLC|beng|cTMUE|dTMUE|eaacr
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04
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|a658.83420721|223
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|aTIANMU|bTIA02|cA0327534|d658.83420721|eQ1|pB|tDDC|r4031|y2019
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|aQuantitative research methods in consumer psychology : |bcontemporary and data-driven approaches / |cedited by Paul M. W. Hackett.
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30
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|acontemporary and data-driven approaches
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|aNew York, NY ; |aAbingdon, Oxon : |bRoutledge, |c2019.
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|axxiii, 414 p. : |bill. ; |c24 cm.
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|aIncludes bibliographical references and index.
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0
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|aPreface / Paul M. W. Hackett -- Quantitative research : its place in consumer psychology / Cathrine Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer data on social media / Amy Jauman -- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson -- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman -- Exploring ways of extracting insights from big data / Peter Steidl -- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling -- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall -- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz -- Ethical issues in conducting psychological research / David B. Resnik -- A user-friendly practical guide to preparing data for analysis / Kerry Rees -- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M. W. Hackett, Lydia Lu and Paul M. Capobianco -- Index.
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650 |
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|aConsumers|xPsychology.
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650 |
0
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|aQuantitative research.
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1
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|aHackett, Paul, |d1960- |eeditor.
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|iOnline version:|tQuantitative research methods in consumer psychology|b1 Edition.|dNew York : Routledge, 2019|z9781315641577|w(DLC) 2018031723
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