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131224s2013 gw a b 000 0 eng d |
020 |
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|a9783659425707 :|cNT1809(pbk.)
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040 |
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|aTMUE|beng|eAACR2
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082 |
04
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|a658.834083|222
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092 |
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|a658.834083/K25/2013//////A0296980
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095 |
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|aTMUE|b41|cA0296980|pB|d658.834083|eK25|y2013|tDDC|r1809
|
100 |
1
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|aKedia, Nikheel.
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245 |
10
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|aChildren- the real decision makers :|ba study of children's influence on parental buying decisions /|cNikheel Kedia.
|
260 |
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|aSaarbrücken :|bLAP Lambert Academic Publishing,|cc2013.
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300 |
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|a79 p. :|bill. ;|c22 cm.
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504 |
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|aIncludes bibliographical references (p. 69-76).
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650 |
0
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|aYoung consumers.
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650 |
0
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|aConsumers.
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650 |
0
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|aParent and child.
|