|aKids as customers : |ba handbook of marketing to children / |cJames U. McNeal
260
|aNew York : |bLexington Books ; |aToronto : |bMaxwell Macmillan Canada ; |aNew York : |bMaxwell Macmillan International, |cc1992
300
|axii, 258 p : |bill ; |c25 cm
504
|aIncludes bibliographical references and indexes
505
1
|aThe emergence of children as customers--Children as a primary market : their income, spending, and saving--Children as a primary market : their spending and shopping--Children as a market of influencers--Kids as a future market : reaching them through a multidimensional segmentation strategy--Retailing to children--Advertising to children--Targeting promotion and publicity to children--Planning and developing new products for children--Marketing research among children : purposes, procedures, problems--Children as global consumers