|aApplying social cognition to consumer-focused strategy|h[electronic resource] /|cedited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
260
|aMahwah, N.J. :|bL. Erlbaum Associates,|c2005.
300
|axi, 402 p. :|bill. ;|c24 cm.
440
0
|aAdvertising and consumer psychology
500
|a"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
504
|aIncludes bibliographical references and indexes.
650
0
|aConsumer behavior|vCongresses.
650
0
|aMarketing|xPsychological aspects|vCongresses.
650
0
|aAdvertising|xPsychological aspects|vCongresses.
650
0
|aCognition|xSocial aspects|vCongresses.
700
1
|aKardes, Frank R.
700
1
|aHerr, Paul,|d1956-
700
1
|aNantel, Jacques.
711
2
|aConference on Advertising and Consumer Psychology|n(23rd :|d2004 :|cMontréal, Québec)
This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and ...