008 |
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060110s2006 nyua sb 001 0 eng |
010 |
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|a 2006000695
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015 |
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|aGBA642059|2bnb
|
020 |
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|a0071470425 (hbk.)
|
020 |
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|a9780071470421 (hbk.)
|
020 |
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|a9780071491648
|
035 |
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|a(Uk)013454418
|
035 |
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|a(UkOxU)UkOxUw13210023
|
040 |
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|aStDuBDS|beng|cStDuBDS|dUk
|
041 |
0
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|aeng
|
050 |
00
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|aHD69.B7|bS75 2006
|
082 |
00
|
|a658.827|222
|
100 |
1
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|aStiff, Dan.
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245 |
10
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|aSell the brand first :|bhow to sell your brand and create lasting customer loyalty|h[electronic resource] /|cDan Stiff.
|
260 |
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|aNew York, N.Y. ;|aLondon :|bMcGraw-Hill,|cc2006.
|
300 |
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|axx, 262 p. :|bill.
|
505 |
0
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|aIt's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
|
650 |
0
|
|aBranding (Marketing).
|
650 |
0
|
|aCustomer relations.
|
650 |
0
|
|aConsumer satisfaction.
|
650 |
0
|
|aCustomer loyalty.
|
650 |
0
|
|aBrand name products|xSocial aspects.
|
655 |
7
|
|aElectronic books.|2local.
|
856 |
4
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|uhttps://lb30.libraryandbook.net/Book_detial/EB978007147042101|zClick for full text (McGrawHill)
|