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091207s2008 ne a ob 001 0 eng d |
040 |
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|aOPELS|beng|cOPELS
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020 |
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|a9780750684910
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020 |
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|a0750684917
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035 |
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|a(OCoLC)474952072
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037 |
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|a140500:140638|bElsevier Science & Technology|nhttp://www.sciencedirect.com
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14
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|aGV716|b.S368 2008
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082 |
04
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|a796.0698|222
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|aTEFA
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100 |
1
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|aSchwarz, Eric C.
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245 |
10
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|aAdvanced theory and practice in sport marketing|h[electronic resource] /|cEric C. Schwarz and Jason D. Hunter.
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260 |
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|aAmsterdam ;|aLondon :|bButterworth-Heinemann,|c2008.
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300 |
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|axxvi, 443 p. :|bill. ;|c26 cm.
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533 |
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|aElectronic reproduction.|bAmsterdam :|cElsevier Science & Technology,|d2009.|nMode of access: World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Dec. 3, 2009).|nAccess may be restricted to users at subscribing institutions.
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|aAdvanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subjectat an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level. *Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory * A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding * PowerPoint slides and an electronic test bank available online to accelerate learning * An analysis of advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more.
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|aChapter 1: Introduction to Sport Marketing -- Chapter 2: Sport Marketing Research -- Chapter 3 - Sport Marketing Information Systems -- Chapter 4 - Sport Consumer Behavior -- Chapter 5: Business Ethics in Sport Marketing -- Chapter 6: Logistics in Sport Marketing -- Chapter 7: Sport Products and Services -- Chapter 8: Sport Advertising -- Chapter 9: Sport Sponsorship -- Chapter 10: Sport Promotions -- Chapter 11: Sales Management in Sport -- Chapter 12: Sport Retail Management and Entrepreneurship -- Chapter 13: Sport E-Business and E-Commerce -- Chapter 14: International and Global Marketing in Sport -- Chapter 15 - The Future of Sport Marketing - Enterprise Sport Marketing Management.
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504 |
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|aIncludes bibliographical references (p. 385-404) and index.
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650 |
0
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|aSports|xMarketing.
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655 |
7
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|aElectronic books.|2local
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700 |
1
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|aHunter, Jason D.
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776 |
1
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|cOriginal|z9780750684910|z0750684917|w(OCoLC)183916470
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710 |
2
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|aScienceDirect (Online service)
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40
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|3ScienceDirect|uhttp://www.sciencedirect.com/science/book/9780750684910|zAn electronic book accessible through the World Wide Web; click for information
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994 |
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|aC0|bTEF
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