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Applying social cognition to consumer-focused strategy [electronic resource] /

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MARC

001

280357

005

20101111084506.0

008		041201s2005 njua sb 101 0 eng
010		\|a 2004065024
020		\|a9781410613271 (e-book : PDF)
020		\|a9780805855203
040		\|aDLC\|cDLC\|dDLC
042		\|apcc
050	00	\|aHF5415.32\|b.A67 2005
082	00	\|a658.8/342\|222
245	00	\|aApplying social cognition to consumer-focused strategy\|h[electronic resource] /\|cedited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
260		\|aMahwah, N.J. :\|bL. Erlbaum Associates,\|c2005.
300		\|axi, 402 p. :\|bill. ;\|c24 cm.
440	0	\|aAdvertising and consumer psychology
500		\|a"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
504		\|aIncludes bibliographical references and indexes.
650	0	\|aConsumer behavior\|vCongresses.
650	0	\|aMarketing\|xPsychological aspects\|vCongresses.
650	0	\|aAdvertising\|xPsychological aspects\|vCongresses.
650	0	\|aCognition\|xSocial aspects\|vCongresses.
700	1	\|aKardes, Frank R.
700	1	\|aHerr, Paul,\|d1956-
700	1	\|aNantel, Jacques.
711	2	\|aConference on Advertising and Consumer Psychology\|n(23rd :\|d2004 :\|cMontréal, Québec)
856	40	\|uhttp://www.tandfebooks.com/isbn/9781410613271

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This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and ...

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