008 |
|
110131s2011 gw s j eng d |
020 |
|
|a9783642125416 (electronic bk.)
|
020 |
|
|a9783642125409 (paper)
|
050 |
04
|
|aHF5415.2|b.M66 2011
|
082 |
04
|
|a658.83|222
|
090 |
|
|aHF5415.2|b.M817 2011
|
100 |
1
|
|aMooi, Erik.
|
245 |
12
|
|aA concise guide to market research|h[electronic resource] :|bthe process, data, and methods using IBM SPSS statistics /|cby Erik Mooi, Marko Sarstedt.
|
260 |
|
|aBerlin, Heidelberg :|bSpringer-Verlag Berlin Heidelberg,|c2011.
|
300 |
|
|axx, 307 p. :|bill., digital ;|c24 cm.
|
650 |
0
|
|aMarketing research.
|
650 |
14
|
|aEconomics/Management Science.
|
650 |
24
|
|aMarketing.
|
650 |
24
|
|aManagement/Business for Professionals.
|
650 |
24
|
|aStatistics for Business/Economics/Mathematical Finance/Insurance.
|
700 |
1
|
|aSarstedt, Marko.
|
710 |
2
|
|aSpringerLink (Online service)
|
773 |
0
|
|tSpringer eBooks
|
856 |
40
|
|uhttp://dx.doi.org/10.1007/978-3-642-12541-6
|
950 |
|
|aBusiness and Economics (Springer-11643)
|