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International cases in tourism management [electronic resource] /

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238407

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20111122091004.0

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008		091207s2004 enka ob 001 0 eng d
040		\|aOPELS\|beng\|cOPELS\|dOCLCQ\|dMERUC\|dIDEBK\|dOCLCQ
019		\|a441775419
020		\|a9780750655149
020		\|a0750655143
020		\|a6610966389 (electronic bk.)
020		\|a9786610966387 (electronic bk.)
020		\|a0080473113 (electronic bk.)
020		\|a9780080473116 (electronic bk.)
035		\|a(OCoLC)474931037\|z(OCoLC)441775419
037		\|a95299:95298\|bElsevier Science & Technology\|nhttp://www.sciencedirect.com
050	4	\|aG155.A1\|bH66 2004
082	04	\|a338.4/791\|222
049		\|aTEFA
100	1	\|aHorner, Susan.
245	10	\|aInternational cases in tourism management\|h[electronic resource] /\|cSusan Horner and John Swarbrooke.
260		\|aOxford [England] ;\|aBurlington, MA :\|bElsevier Butterworth-Heinemann,\|c2004.
300		\|a1 online resource (ix, 399 p.) :\|bill.
520		\|aInternational Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.
505	0	\|aPart 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism.
504		\|aIncludes bibliographical references (p. 389-391) and index.
588		\|aDescription based on print version record.
650	0	\|aTourism\|xManagement\|vCase studies.
650	6	\|aTourisme\|xGestion\|vCas, �Etudes de.
650	17	\|aToeristenindustrie.\|2gtt
650	17	\|aCasestudies (vorm)\|2gtt
655	4	\|aElectronic books.
700	1	\|aSwarbrooke, John.
776	08	\|iPrint version:\|aHorner, Susan.\|tInternational cases in tourism management.\|dOxford [England] ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004\|z0750655143\|z9780750655149\|w(DLC) 2003064273\|w(OCoLC)53796724
856	40	\|3ScienceDirect\|uhttp://www.sciencedirect.com/science/book/9780750655149
938		\|aIngram Digital eBook Collection\|bIDEB\|n96638
994		\|aC0\|bTEF

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International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.* A wide-ranging collection of pertinent case studies from around the world.* An ideal companion volume for both tutors and students of tourism.* Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.

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