008 |
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080923r20092008enkab g b 001 0 eng |
020 |
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|a9780141040011 : |cNT339 (pbk.)
|
040 |
|
|aUKM|beng|cTMUE|dTMUE|eaacr
|
082 |
04
|
|a330.019|222
|
095 |
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|aTMUE|b41|cA0327464|pB|d330.019|eT365|y2009|tDDC|r339
|
100 |
1
|
|aThaler, Richard H., |d1945-
|
245 |
10
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|aNudge : |bimproving decisions about health, wealth and happiness / |cRichard H. Thaler and Cass R. Sunstein.
|
246 |
30
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|aimproving decisions about health, wealth and happiness
|
260 |
|
|aLondon : |bPenguin Books, |c2009.
|
300 |
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|ax, 305 p. : |bill., maps ; |c20 cm.
|
500 |
|
|aOriginally published: New Haven, Conn.: Yale University Press, 2008.
|
504 |
|
|aIncludes bibliographical references and index.
|
520 |
8
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|aEvery day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
|
650 |
0
|
|aEconomics|xPsychological aspects.
|
650 |
0
|
|aChoice (Psychology)|xEconomic aspects.
|
650 |
0
|
|aDecision making|xPsychological aspects.
|
650 |
0
|
|aConsumer behavior.
|
700 |
1
|
|aSunstein, Cass R.
|