008 |
|
0404s2s2006 xxua g b 001 0beng d |
015 |
|
|a2006011550
|
020 |
|
|a0759109923
|
020 |
|
|a0759109931 ((pbk.))
|
020 |
|
|a9780759109926
|
020 |
|
|a9780759109933 ((pbk.))
|
035 |
|
|a(OCoLC)67239960
|
035 |
|
|a(OCoLC)ocm67239960
|
035 |
|
|a00257568
|
040 |
|
|aTMUE|beng|cTMUE|dTMUE
|
043 |
|
|an-us
|
050 |
14
|
|aAM11|bW35 2006
|
082 |
04
|
|a069/.068|222
|
100 |
1
|
|aWallaceMargot A|d1941
|
245 |
10
|
|aMuseum branding : |bhow to create and maintain image, loyalty, and support / |cMargot A. Wallace
|
260 |
|
|aLanham, MD : |bAltaMira Press, |cc2006
|
300 |
|
|ax, 193 p : |bill ; |c23 cm
|
504 |
|
|aIncludes bibliographical references (p. 181-186) and index
|
650 |
0
|
|aMuseums|zUnited States|xManagement
|
650 |
0
|
|aMuseums|xPublic relations|zUnited States
|
650 |
0
|
|aBusiness names|zUnited States
|
650 |
0
|
|aBranding (Marketing)|zUnited States
|
650 |
0
|
|aMuseum attendance|zUnited States
|