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141224s2014 enka b 001 0 eng |
010 |
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|a 2013028612
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020 |
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|a9781107049352 |c(hbk.)
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020 |
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|a9781107627420 :|cNT1058 (pbk.)
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040 |
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|aDLC|cDLC|dDLC|dTMUE|beng|eaacr
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042 |
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|apcc
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082 |
00
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|a658.8/72|223
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095 |
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|aTMUE|b41|cA0304436|pB|d658.872|eN576|y2014|tDDC|r1058
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100 |
1
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|aNg, Irene C. L.
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245 |
10
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|aCreating new markets in the digital economy :|bvalue and worth /|cIrene C.L. Ng.
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260 |
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|aCambridge, U.K. :|bCambridge University Press,|c2014.
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300 |
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|axx, 238 p. :|bill. ;|c23 cm.
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504 |
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|aIncludes bibliographical references (p. 227-233) and index.
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650 |
0
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|aInformation technology|xEconomic aspects.
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650 |
0
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|aTechnological innovations|xEconomic aspects.
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650 |
0
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|aNew products.
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650 |
0
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|aValue.
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650 |
0
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|aMarketing research.
|