005 |
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20070830155234.0 |
010 |
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|a 2005002544
|
020 |
|
|a0814472877 (hbk.) :|cNT790.00
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035 |
|
|awj 00005946
|
040 |
|
|aDLC|cDLC|dDLC
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042 |
|
|apcc
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050 |
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|
|aHF5548.34|b.M38 2005
|
082 |
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|
|a658.8/72|222
|
092 |
|
|a658.872/M431//////E0005946
|
809 |
|
|pBOOK|d658.872|eM431
|
100 |
1
|
|aMathieson, Rick.
|
245 |
10
|
|aBranding unbound :|bthe future of advertising, sales, and the brand experience in the wireless age /|cRick Mathieson.
|
260 |
|
|aNew York :|bAMACOM,|cc2005.
|
300 |
|
|aix, 244 p. :|bill. ;|c24 cm.
|
504 |
|
|aIncludes bibliographical references (p. [213]-227) and index.
|
650 |
0
|
|aMobile commerce.
|
650 |
0
|
|aProduct management.
|
856 |
41
|
|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip057/2005002544.html
|
095 |
|
|bLB|cE0005946|d658.872|eM431|pBOOK|zCIR|m790|tDDC
|