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20070830161146.0 |
010 |
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|a 2005015991
|
020 |
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|a0072262370 (hbk.) :|cNT948.00
|
035 |
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|awj 00006002
|
035 |
|
|a(OCoLC)ocm60558816
|
040 |
|
|aDLC|cDLC|dC#P|dBAKER|dDLC
|
042 |
|
|apcc
|
050 |
00
|
|aHD69.B7|bK455 2005
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082 |
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|
|a658.8/27|222
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092 |
|
|a658.827/K29//////E0006002
|
809 |
|
|pBOOK|d658.827|eK29
|
100 |
1
|
|aKelly, Francis J.,|d1956-
|
245 |
14
|
|aThe breakaway brand :|bhow great brands stand out /|cFrancis J. Kelly III, Barry Silverstein.
|
260 |
|
|aNew York :|bMcGraw-Hill,|cc2005.
|
300 |
|
|axiv, 289 p. :|bill. ;|c24 cm.
|
504 |
|
|aIncludes bibliographical references (p. 269-276) and index.
|
650 |
0
|
|aBrand name products|xMarketing.
|
700 |
1
|
|aSilverstein, Barry,|d1948-
|
856 |
41
|
|3Table of contents only|uhttp://www.loc.gov/catdir/toc/ecip0513/2005015991.html
|
856 |
42
|
|3Contributor biographical information|uhttp://www.loc.gov/catdir/enhancements/fy0622/2005015991-b.html
|
856 |
42
|
|3Publisher description|uhttp://www.loc.gov/catdir/enhancements/fy0622/2005015991-d.html
|
095 |
|
|bLB|cE0006002|d658.827|eK29|pBOOK|zCIR|m948|tDDC
|