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Leading through relationship marketing : how winning organizations leverage stakeholder relationships to improve business performance /

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008

070910s2004 at a f 001 0 eng d

001		336645
020		\|a0074713744 (pbk.) :\|cNT790.00
035		\|awj 00005955
050	4	\|aHF5415.55\|b.B37 2004
082	04	\|a658.812\|222
092		\|a658.812/B335//////E0005955
809		\|pBOOK\|d658.812\|eB335
100	1	\|aBatterley, Richard.
245	10	\|aLeading through relationship marketing :\|bhow winning organizations leverage stakeholder relationships to improve business performance /\|cRichard Batterley.
260		\|aSydney :\|bThe McGraw-Hill Company,\|cc2004.
300		\|ax, 206 p. :\|bill. ;\|c23 cm.
500		\|aIncludes index.
650	0	\|aRelationship marketing.
650	0	\|aCustomer relations.
095		\|bLB\|cE0005955\|d658.812\|eB335\|pBOOK\|zCIR\|m790\|tDDC

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"Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--Samantha Tannous, editor, Ad News This essential, up-to-the-minute guide provides managers and business leaders with everything they need to know about relationship marketing.

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