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Contemporary advertising /
- 作者:William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden
- 出版者:Irwin
- 出版地:Burr Ridge, Ill :
- 語文:英語
- 叢書名:The Irwin series in marketing
- ISBN/ISSN/ISRC:025613412X
- 作者:ArensWilliam F;Bovee Courtland L
- 索書號:659.1
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