A comprehensive introductory research methods guide, this textbook provides students with an understanding of the concepts and techniques of qualitative and quantitative research. It uses simple examples and practice exercises to demystify complex theories and methodologies. Features include: · STQ's - Self Testing Questions (and answers) · Summaries, suggestions for further reading, examples and case studies for each chapter · Consideration of the ethics of research · Comprehensive coverage of quantitative methods, qualitative methods and survey methods . Hints on how to use of the leading software packages for quantitative and qualitative research, SPSS and NUD·