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Mobile commerce and wireless computing systems /

  • 作者:Geoffrey Elliott and Nigel Phillips
  • 出版者:Pearson/Addison Wesley
  • 出版地:Harlow, England ; New York :
  • 語文:英語
  • ISBN/ISSN/ISRC:0201752409 ((pbk.)) :
  • 作者:ElliottGeoffrey;Phillips Nigel
  • 索書號:004.165

The book looks at the technical domain of m-commerce, the buying and selling of goods and services through wireless, handheld devices. This book discusses the what, why, and how of m-commerce with a focus on mobile networking and mobile commerce applications. The text begins with theory and moves on to putting the theory into practice, while examining strategic planning options needed in a mobile commerce world. Professional IT managers interested in enhancing their e-commerce strategies.