Museum, Media, Message considers the most up-to-date approaches to museum communication--museums as media, museums and audience and the evaluation of museums. The book begins by placing museum communication in the context of mass communication and media studies. It analyzes how museums and galleries construct and transmit complex systems of value and legitimation through processes of collection and exhibition. The volume also raises philosophical and management issues and explores examples and case studies to introduce methods for studying the audience's experiences of communication events in museums. Museum, Media, Message is compiled for people who want to develop a more critical and informed professional practice in relation to museum and gallery audiences. The mix of philosophical discussion and practical examples will enable readers to develop their skills of analysis and reflection on day-to-day activities. The book will also be of value to people in related fields who are interested in current debates and issues in museums.