臺北市立大學圖書館

首頁 > 書目資料

借閱次數 :

Qualitative research for a digital world /

點閱：27
評分：0
評論：0
引用：0
轉寄：0

簡略

詳細

MARC

001

671255

005

20250715144326.0

008		240424s2024 enka b 001 0 eng d
010		\|a 2024937128
020		\|a9781529621525\|q(hbk.)
020		\|a1529621526\|q(hbk.)
020		\|a9781529621518\|q(pbk.) :\|cNT$1237
020		\|a1529621518\|q(pbk.)
035		\|a(OCoLC)1437987882
040		\|aYDX\|beng\|cDLC\|dCOV\|dY@Y\|dYDX\|dOCLCO\|dIG#\|dYDX\|dTMUE\|eaacr2
042		\|alccopycat
050	00	\|aH62\|b.M56 2024
082	04	\|a300.72\|223/eng/20250513
095		\|aTMUE\|b41\|cA0342914\|pB\|d300.72\|eM696\|y2024\|tDDC\|r1237
100	1	\|aMogaji, Emmanuel.
245	10	\|aQualitative research for a digital world /\|cEmmanuel Mogaji, Varsha Jain, Himani Sharma.
260		\|aLondon ;\|bSage,\|cc2024.
300		\|ax, 305 p. :\|bill. ;\|c25 cm.
504		\|aIncludes bibliographical references (p. [293]-299) and index.
505	0	\|aPhilosophies of research -- Research design ethics -- Nenography -- Digital diary -- The ALARA Model of Information search -- Screencasting -- Online interviews -- Online focus group discussions -- The E-Delphi method -- Discourse analysis -- Thematic analysis -- Content analysis -- Data management plan -- Contemplating the advances of digital technology.
520		\|a"Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research." --\|cProvided by Publisher.
650	0	\|aQualitative research\|xMethodology.
650	0	\|aQualitative research\|xData processing.
650	0	\|aTechnology\|xPhilosophy.
650	0	\|aTechnology\|xMoral and ethical aspects.

書籤：

人氣指樹

匯出資料

調閱

館藏
簡介
作者簡介
標籤(0)
收藏(0)
評論(0)
評分(0)
引用(0)

Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.

This book will provide you with

· The knowledge you need to advance your qualitative research understanding across all disciplines.

· A practical reflection of the application of relevant research methodologies.

· An overview of research ideas, cases, and examples.

With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.

回頁首

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.

Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).

Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

回頁首

此功能為會員專屬功能請先登入