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Developing successful sport marketing plans /

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MARC

001

670779

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20250704130130.0

008		180226s2018 wvua b 001 0 eng d
010		\|a 2018936054
020		\|a9781940067346\|q(pbk.) :\|cNT$1344
035		\|a(OCoLC)on1201697347
040		\|aFGM\|beng\|cFGM\|dYDX\|dCQ$\|dOCLCQ\|dCOM\|dDLC\|dTMUE\|eaacr2
042		\|alccopycat
050	00	\|aGV716\|b.S737 2018
082	04	\|a796.0698\|223
095		\|aTIANMU\|bTIA06\|cA0342576\|pB\|d796.0698\|eS888\|y2018\|tDDC\|r1344
100	1	\|aStotlar, David Kent,\|d1952-
245	10	\|aDeveloping successful sport marketing plans /\|cDavid K. Stotlar, Mark S. Nagel.
250		\|a5th ed.
260		\|aMorgantown, WV :\|bFitness Information Technology,\|cc2018.
300		\|a208 p. :\|bill. ;\|c26 cm.
490	0	\|aSport management library
504		\|aIncludes bibliographical references (p. 199-203) and index.
505	0	\|aDeveloping a marketing framework -- Creating a value proposition -- Understanding the market environment -- Target markets -- Marketing objectives -- Marketing strategies -- Marketing mix -- Implementation, control, and evaluation.
520		\|a"The revised fifth edition... combines theorectical foundation with real-world examples to guide undergraduate and graduate students through the sequential process of producing a winning marketing strategy, including establishing a value proposition, understanding the market environment, defining target markets, and developing marketing objectives and strategies" -- Back cover.
650	0	\|aSports\|xMarketing.
700	1	\|aNagel, Mark S.

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In today's highly competitive and ever-diversifying sport industry it can be difficult for organizations and their products and services to stand out from the abundance of other consumer choices.The key o distinguishing products or organizations from the competition is creating and implementing tailored,consumer-focused,and effective sport marketing plans.

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David K. Stotlar,EdD,is professor emeritus in the School of Sport & Exercise Science at the University of Northern Colorado.

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