• The first book of its kind, written by a renowned leader in sport marketing and management.Sport administrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behavior, target marketing, marketing objectives, strategies and tactics, market segmentation, data-based marketing, implementation and control. Developing Successful Sport Marketing Plans offers sound, industry-proven methods and guides the reader through each stage of a marketing plan. • Sequential chapters, sample plans from industry, questions, key terms, and user-friendly format will be useful to everyone from CEOs to interns.
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