008 |
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181002s2019 mdua b 001 0 eng |
010 |
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|a 2018032693
|
020 |
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|a9781498540070|q(pbk.) :|cNT$1075
|
020 |
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|a9781498540056|q(hbk.)
|
020 |
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|z9781498540063|q(electronic)
|
040 |
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|aDLC|beng|cDLC|dDLC|dTMUE|eaacr
|
042 |
|
|apcc
|
050 |
00
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|aGV568.3|b.W38 2019
|
082 |
00
|
|a796.068/8|223
|
095 |
|
|aTIANMU|bTIA06|cA0332327|pB|d796.0688|eW335|y2019|tDDC|r1075
|
100 |
1
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|aWatkins, Brandi.
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245 |
10
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|aSport teams, fans, and Twitter :|bthe influence of social media on relationships and branding /|cBrandi Watkins.
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260 |
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|aLanham, Md. :|bLexington Books,|cc2019.
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300 |
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|a141 p. :|bill. ;|c23 cm.
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490 |
0
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|aIntergrated marketing communications
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504 |
|
|aIncludes bibliographical references (p. 119-135) and index.
|
505 |
0
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|aTwitter for relationship building -- The fan-team relationship -- Getting social -- Online fan engagement & fan-team relationships -- Content strategies & relationship marketing -- Brand personality -- Connecting with athletes -- Dialogue -- Recommendations.
|
520 |
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|a"This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans"--|cProvided by publisher.
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630 |
00
|
|aTwitter.
|
650 |
0
|
|aSocial media in sports.
|
650 |
0
|
|aSports spectators|xAttitudes.
|
650 |
0
|
|aSports|xMarketing.
|
650 |
0
|
|aBranding (Marketing)
|