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120312s2013 enka b 001 0 eng |
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|aGV716|b.S37 2013
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|aSchwarz, Eric C.
|
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|aAdvanced theory and practice in sport marketing /|cEric C. Schwarz, Jason D. Hunter, and Alan LaFleur.
|
250 |
|
|a2nd ed.
|
260 |
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|aLondon :|bRoutledge,|c2013.
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300 |
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|axxii, 409 p. :|bill. ;|c25 cm.
|
504 |
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|aIncludes bibliographical references (p. 383-400) and index.
|
650 |
0
|
|aSports|xMarketing.
|
700 |
1
|
|aHunter, Jason D.
|
700 |
1
|
|aLaFleur, Alan.
|