008 |
|
161205s2016 nyuab b 001 0 eng |
020 |
|
|a9780077842161 |c(pbk.)
|
020 |
|
|a9781259253065 :|cNT1206 (pbk. : international student ed.)
|
020 |
|
|a1259253066 |c(pbk. : international student ed.)
|
040 |
|
|aDLC|beng|cDLC|dTMUE|eaacr
|
082 |
00
|
|a658.8/4|223
|
095 |
|
|aTMUE|b41|cA0316189|pB|d658.84|eI61|y2016|tDDC|r1206
|
245 |
00
|
|aInternational marketing /|cPhilip R. Cateora ... [et al.]
|
250 |
|
|a17th ed.
|
260 |
|
|aNew York, NY :|bMcGraw-Hill Education,|cc2016.
|
300 |
|
|axxxvi, 662 p. :|bcol ill., col. maps ;|c28 cm.
|
504 |
|
|aIncludes bibliographical references and indexes.
|
650 |
0
|
|aExport marketing.
|
650 |
0
|
|aInternational business enterprises.
|
700 |
1
|
|aCateora, Philip R.
|