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The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database /

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008		950525s1996 xxua 001 0 eng d
015		\|a95021714
020		\|a1557388938
035		\|a95021714
040		\|aTMUE\|beng\|cTMUE\|dTMUE
050	14	\|aHF5415.126\|bH84 1996
082	04	\|a658.8/4\|220
100	1	\|aHughesArthur Middleton
245	10	\|aThe complete database marketer : \|bsecond-generation strategies and techniques for tapping the power of your customer database / \|cArthur M. Hughes
250		\|aRev.ed
260		\|aNew York : \|bMcGraw-Hill, \|cc1996
300		\|aix, 610 p : \|bill ; \|c24 cm
500		\|aIncludes index
650	0	\|aDatabase marketing

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The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

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