008 |
|
111114s2011 ch e chi |
040 |
|
|bchi
|
040 |
|
|a北體圖|c北體圖|eCCR
|
041 |
|
|achi|aeng
|
044 |
|
|ach
|
084 |
|
|a008.8|b100|2ncsclt
|
095 |
|
|bLB|cC0050411|d008.8|e8977|tCCL|lv.66|m0|n贈|pM|x1張CD|fPATTY|y100|zNOCIR
|
100 |
1
|
|a朱利夫|e著
|
245 |
0
|
|a代言配適度、廣告態度、品牌態度與代言人態度關係之研究 = |bThe relationship among match-up, advertising attitude, brand attitude and endorser attitude : 以王建民代言為例 : the example of Chien-Ming Wang endorsement / |c朱利夫撰
|
246 |
1
|
|a臺北市立體育學院休閒運動管理學系碩士班碩士學位論文
|
246 |
1
|
|aGraduate Institute of Recreation and Sports Management Taipei Physical Education College Master Thesis
|
246 |
1
|
|aThe relationship among match-up, advertising attitude, brand attitude and endorser attitude|bthe example of Chien-Ming Wang endorsemen
|
260 |
|
|a臺北市 : |b臺北市立體育學院休閒運動管理學系碩士班, |c民100年
|
300 |
|
|axv, 98面 : |b圖, 表 ; |c30公分
|
500 |
|
|a英文題名: The relationship among match-up, advertising attitude, brand attitude and endorser attitude: the example of Chien-Ming Wang endorsemen
|
500 |
|
|aEnglish: The relationship among match-up, advertising attitude, brand attitude and endorser attitude: the example of Chien-Ming Wang endorsemen
|
500 |
|
|a指導教授:邵于玲博士
|
502 |
|
|a碩士論文--臺北市立體育學院休閒運動管理學系碩士班
|
504 |
|
|a參考書目:面84-91
|
504 |
|
|a含附錄
|
650 |
7
|
|a代言配適度|2csht
|
650 |
7
|
|a廣告態度|2csht
|
650 |
7
|
|a品牌態度|2csht
|
650 |
7
|
|a代言人態度|2csht
|
650 |
7
|
|a碩士論文|2csht
|