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Global sport sponsorship /

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MARC

008

050512s2005 enka b 00100 eng

001

381167

005		19990913112030.0
010		\|a 2005013775
020		\|a1845200810 (pbk.) :\|cNT925.00
020		\|a1845200802
020		\|a9781845200800
020		\|a9781845200817 (pbk.)
035		\|awj 00004399
040		\|aDLC\|cDLC
042		\|apcc
050	00	\|aGV716\|b.G57 2005
082	00	\|a796/.0698\|222
092		\|a796.0698/G562//////E0004399
809		\|pBOOK\|d796.0698\|eG562
245	00	\|aGlobal sport sponsorship /\|cedited by John Amis and T. Bettina Cornwell.
260		\|aOxford :\|bBerg,\|cc2005.
300		\|ax, 326 p. :\|bill. ;\|c24 cm.
440	0	\|aSport, commerce and culture
504		\|aIncludes bibliographical references and index.
650	0	\|aSports sponsorship.
650	0	\|aSports and globalization.
700	1	\|aAmis, John,\|d1968-
700	1	\|aCornwell, T. Bettina.
095		\|bLB\|cE0004399\|d796.0698\|eG562\|pBOOK\|zCIR\|m925\|tDDC

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Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.

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