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|aMilne, George R.
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|aSport marketing :|bmanaging the exchange process /|cGeorge R. Milne, Mark A. McDonald.
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|aSudbury, Mass. :|bJones and Bartlett,|cc1999.
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|axi, 169 p. :|bill. ;|c26 cm.
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|aMcDonald, Mark A.
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